When sport, art, and strategy collide: Heather Woods takes you behind the scenes of her recent creative side project at the Northwest Submission Challenge in Boise, Idaho. Discover how tapping into childhood imagination and local sports event production can reignite your brand's digital presence and elevate your storytelling on the mats.

From navigating a stick-shift in Rio traffic to fighting 30 pounds up in weight, Heather Woods shares the chaotic reality of her favorite blue belt tournament. Discover how a weight-class mix-up and a language barrier became the catalyst for her high-performance coaching philosophy and why physical preparation is the secret to mental resilience on the mats.

From the heart of Mexico City to the arenas of Monterrey, go behind the scenes of the Mexican Fight League (MFL). Heather Woods shares an inside look at combat sports event production, elite athlete branding, and the 'high-performance' rhythm of balancing international gig work with world-class BJJ coaching.